On my train to Paris for an AI startups event,

I had no mobile data. I couldn't work.

So I asked myself :"What can I do in the next 2 hours that has the highest return on my life?"

I took my database of insightful questions and started answering them one by one.

With a paper and a pen.

One of them was:"How can you use your sawdust more effectively?"

Sawdust is what's left over when a carpenter works with wood.

It's the by-product.

The stuff most people throw away.

The real question is:How can you extract more value from what you're already doing?

Maybe it is an interesting insight you had at work, that you could turn into a piece of content.

For me, the answer was obvious once I saw it.

I wanted to get better at marketing. So every week, I was writing detailed marketing action plans for startups I wanted to work with. I would send them off and... nothing. No responses.

So I wondered : "Why not turn these into a weekly newsletter?"

This way, I could :

That's an interesting asset I didn't know I had.

That came out of a random question on the train.

So ask yourself more (and better) questions. Maybe it could make you think more clearly and adjust your next steps.

Until next week,

Rémy